Technology has proven to be both a blessing and a challenge. Social media especially. While on the one hand, it is a great way to keep in touch with friends, connect with others, and build a business; it can also drain us emotionally, waste our precious time, and cause us to go down the dangerous path of comparison.
I say this, because that has been my experience.
Before starting a business, I had social media accounts, but rarely used them. I didn't like getting trapped mindlessly scrolling through other people's feeds and feeling worse and worse about myself and everything I wasn't doing, or all the things I didn't have, and how little everyone cared about my posts compared to all the likes others were getting. And on top of that, I always felt guilty using my time to be on social media when I knew there were better, more productive things to do.
Don't get me wrong, I didn't think Facebook or Instagram were entirely bad. I knew there was good that could come from social media, but I personally didn't feel like it offered enough value in my life to invest my time and energy into using.
Well, this belief has proven to be somewhat of a stumbling block as I've began to build a coaching business.
With the ever increasing capabilities of technology, the world in all areas, but especially business, is progressing at a very rapid rate! To thrive in almost any business today, a person needs to have a social media presence.
I was reluctant to accept this at first because of my personal beliefs and past struggles with social media. However, I could not ignore it, and had to learn how to change my perspective and to create a proper balance.
It's been a difficult process, and I'm definitely still learning!
First, I had to change my perspective. I had to start believing that I had valuable thoughts and ideas to share with others, and that there were people who would appreciate what I shared. I also had to start believing that I could create real and meaningful relationships through social media.
I really worried about being vulnerable, sharing my thoughts and ideas, letting people know that I was coach, and either getting negative responses, or no responses! Even though I experienced both plenty of times, if I chose to focus on my fear and discomfort, it wouldn't be long before I completely gave up on everything.
However, there were plenty of times that I did get positive responses and lots of good interaction. So, in order to change my perspective, I had to start focusing more on these positive experiences, and as I did I strengthened the empowering belief that I did have valuable thoughts and ideas to share with others, and that there were people who appreciated what I was sharing!
Second, I had to figure out the proper balance of my engagement on social media. I had to use it to share content, promote my coaching business, and connect with others, but I couldn't let it suck up more of my time than was necessary, or bring me down by comparing myself to everyone else.
Developing this balance with social media was difficult, or I should say, is difficult! However, I've learned two strategies that have helped me the most in maintaining a positive balance in my social media interaction.
The first strategy I use is to make sure that I'm in the right frame of mind. When I get on social media I want to be in a place of sufficiency within myself. I also want to be in a serving mind frame. I am using social media to uplift and bless others, not to show off or make myself seem better than others.
The second strategy I use is to be aware of my purpose. Am I getting on social media to respond to comments or post something about my business, or am I bored or upset about something and getting on social media to distract myself? If I don't have a clear purpose for being on social media, then it usually ends up sucking me in and taking me down a negative comparison path.
While it's still a constant challenge to maintain a positive mindset about social media and to create a good balance, I believe it can be achieved! I've had success and failures, but the more I strive to find the solution, the closer to it I get!
Ryan & Courtney Bringhurst, we are a happily married power couple! Our purpose together is to inspire and uplift others to live the life they were meant to live, as well as to find true joy and satisfaction in their life's journey.